Brands must own their content:
Brands shouldn’t just sponsor the content, they must be part of the content. Example; Pepsi sponsored Evel Knievel jumping off ramp, Pepsi did not own the content… I the other hand Redbull threw a man from space, Redbull created content an own it.
The video is just a cake… But the Beer; Medalla Light isn't just hanging around, this is no “brought to you by” Medalla Light… the Beer is the cake, the cake is made with the Beer, Medalla Light owns the content, is the center piece in a naturally not so “in your face” way. It makes the content more viral, organic, more emotional. Content created by brands must be content that can’t be tell without the brand.
@ Creating film for computer: AAtoaa web-friendly director
- Do well with nothing
- Do better with little
- Do it now
A short film with two layers of video one red one blue, you cold look through blue with one eye you could see de red layer using the red film in the other eye you could see the blue layer of the movie, you could wink during the movie to switch layers of the movie.
TransMedia… Your campaign evolves…
Directing a website
As you move the video tempo moves: http://www.sprawl2.com/
Prototyping a small team and more time
@ Interactive documentary:
- Interaction and narrative are not great friends
- Old media: Disney, Viacom, etc, new media: google, Facebook, etc…
Ipad iteractive documentary: Alma a tale of violence
Condition one: http://www.conditionone.com/
Gaza sderot: http://gaza-sderot.arte.tv/
MIT moments of innovations: http://momentsofinnovation.mit.edu/
Keep on stepping: http://keeponsteppin.submarinechannel.com/
@ tumblr: reblogging is the way people that don’t create exposé the art of the creator
Random: Google glass the Segway for your face, Interface data and reality, Powermaping, t: casparsonnen
@ Mobile Loyalty
Stop Callings It a phone
Insight: people use their phones for shopping, search and …
26 open one 13 two 9% more than 3 times
It’s personal, first thing you do is change it.. Personalize it, apps are about here and now
Know your better than know them self
Use analytics to know them
Mobile content has to be devoted a division of the company
Big ideas need content and you have to committed and it cost!!
Engagement matrix is the goal of you product
@ David vs Goliath: a sharing economy or peer to peer economy may be disrupting de economy, Peer to Peer exchange, access, ownership, peer power.
Moving out one size fits all to personalization. Find places in a city that it wasn’t available to stay. Less attracted to mass culture more to individual personalization.
Not interested in growth
Not interested in growth, what increase their sales but not invest the time, so it depends on competition, and their time, management. Illinois etsy teams continue the story… Create curriculum for entrepreneurship
Aquarium more cars to start their bussines
A new economic model for individuals… What are the reputation systems for indivisible compare to corporate support, help consumers? Airbnb uses a 1 million dollar insurance.
Peer to peer or wealth fare? We need to advertise the value of work
@ Make Love not Porn: the etsy of sexy
User say what is real sex
Curated content, charge $5 no para ganar dinero pero para filtrar los trolls
Average age a kid see hardcore porn is 8
We wanted flying cars and instead we got 140 characters, this is the future…
@ Design for chaos:
Pinterest is an inspiration
@ Present shock: over whining; put to much pressure on something
“The real skill to have in a digital age is pattern recognition. How do you recognize patterns over time? You don’t draw connections between things - but it’s a kind of seeing.
How do you do this kind of work without looking in the rear-view mirror? Market researchers are giving you “what just happened” rather than “What is happening".
@ The Next industrial revolution: http://www.makerbot.com/ un 3d printer Costco reasonable
- What’s new: http://mashable.com/2013/03/08/makerbot-digitizer/
- Ejemplos de cosas hechas con un 3d printer: http://www.prettysmallthings.com/
@ Combine multiple wireless carries into one: http://hobnob.com/
Cool idea: Level Up: https://www.thelevelup.com/how-it-worksc
Physic standar model…
Art and technology: