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SXSW DAY 2: uncut and unedited notes:

Elon Musk, el dude fundo Paypal, es CEO and CTO de Tesla (Electric Cars), CEO de Space X y es dueño de solo city. http://en.wikipedia.org/wiki/Elon_Musk

Elon Musk, el dude fundo Paypal, es CEO and CTO de Tesla (Electric Cars), CEO de Space X y es dueño de solo city.

http://en.wikipedia.org/wiki/Elon_Musk

@ Mobile Loyalty

Stop Callings It a phone

Insight: people use their phones for shopping, search and …

26 open one 13 two 9% more than 3 times

It’s personal, first thing you do is change it.. Personalize it, apps are about here and now

Know your better than know them self

Use analytics to know them

#mobilesaturday 

Mobile content has to be devoted a division of the company  

Notification: op-in?

Big ideas need content and you have to committed and it cost!!

Engagement matrix is the goal of you product 

@ David vs Goliath: a sharing economy or peer to peer economy may be disrupting de economy, Peer to Peer exchange, access, ownership, peer power.

Moving out one size fits all to personalization. Find places in a city that it wasn’t available to stay. Less attracted to mass culture more to individual personalization. 

https://www.airbnb.com

Not interested in growth 

http://www.etsy.com/

Not interested in growth, what increase their sales but not invest the time, so it depends on competition, and their time, management. Illinois etsy teams continue the story… Create curriculum for entrepreneurship 

https://relayrides.com/

Aquarium more cars to start their bussines 

A new economic model for individuals… What are the reputation systems for indivisible compare to corporate support, help consumers? Airbnb uses a 1 million dollar insurance.

Peer to peer or wealth fare? We need to advertise the value of work

@ Make Love not Porn: the etsy of sexy

User say what is real sex

Curated content, charge $5 no para ganar dinero pero para filtrar los trolls 

Average age a kid see hardcore porn is 8

We wanted flying cars and instead we got 140 characters, this is the future… 

@ Design for chaos:

Pinterest is an inspiration 

http://www.slideshare.net/n1coperez/presentation-v1-16678602

@ Present shock: over whining; put to much pressure on something

“The real skill to have in a digital age is pattern recognition. How do you recognize patterns over time? You don’t draw connections between things - but it’s a kind of seeing.

How do you do this kind of work without looking in the rear-view mirror? Market researchers are giving you “what just happened” rather than “What is happening".

http://hautepop.tumblr.com/post/44977819072/douglas-rushkoff-on-present-shock-at-sxsw